On March 14 and 15, we had the opportunity to work with some really smart and passionate people in talking about service design and the role it plays in delivering a great customer experience.
With workshop attendees representing government, finance, post-secondary institutions, IT, small business and more, there was a whole lot of great discussion, ideation and sharing to go along with the curriculum and activities that covered the two-day session.
Held at the new Fairfield Marriott in Regina, the workshop covered topics such as the importance of customer experience, the impact on businesses and the common challenges why organizations are having such a hard time moving the needle. From there, we moved into strategy, business model development and innovation, design research and understanding the needs and the world of your customer. We discussed and created a business model canvas, customer journey maps, personas, service blueprints and even went through a very condensed design sprint.
I don’t know if it’s the prairie water or the promise of spring, but we were so energized by the highly engaged, insightful and quick learning participants of the workshop. There was lively and astute discussion about the importance of change management, gaining buy-in for service design and the challenges organizations face in implementing new features, products or services to improve the overall customer experience.
It was a great success, feedback was extremely positive and we are confident that there are consumers and stakeholders that will begin to realize better experiences with the organizations that were represented in the workshop.
If you’re familiar with service design in North America, you know that there are limited options for training and education in this space.
There are some excellent events offered in San Francisco, some formal education provided by SCAD in Atlanta – but there really isn’t a hands-on workshop style offering that quickly gets you up and running with service design. This is certainly the case when it comes to service design in Canada.
We are happy to announce that Tesani will be regularly offering a two-day service design workshop in different locations throughout Canada. In this hands-on workshop, we will not only be sharing concepts and strategies related to service design, but we will also be actively learning and doing many of the key of the methods and tools utilized within he practice. This includes concepts such as journey maps, service blueprints, empathy mapping, personas, design research, design sprints, business model canvas development and more. Our intent is to allow participants to walk away from the workshop with the ability to start applying service design in their professional role the following day.
Our first event is scheduled for March in Regina, Saskatchewan. From there, we are currently planning events in Vancouver and Montreal.
Visit our Workshops page to learn more and to subscribe by email to receive updates about announcements for upcoming workshops.
We’re really excited to share our knowledge and experience with service design with those who can apply it in their work and we look forward to meeting champions of great experiences from all across the country.